I'm Becki, the founder of Featherlite Studios!  Welcome to the blog where I'll share my personal tips and tricks into all things photography, brand storytelling and marketing on Instagram!  

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April 29, 2018

Brand Storytelling 101: Tell Your Story!

Let’s face it, you are the reason why your brand exists.  You’ve lived out your dream and have put in long hours and sleepless nights to make it a reality.  Your brand has a story, and that story is your story! If someone else created the same brand that you’ve built, it would have a completely different story behind why it was built and the process of building that brand would be completely different.

One of the most common trends among entrepreneurs is that we tend to shy away from the spotlight when it comes to our brand.  We work hard behind the scenes to make sure our vision shines as bright as day but for some reason, we tend to remain behind the curtain.  Why is that?

Did you know that many times people don’t actually buy what you do, rather they buy why you do it?  Pretty crazy, isn’t it? The world is filled with so many options for products and services that in order to differentiate between them we as human beings interact with and buy from companies that we can relate to.  It’s as simple as that, really. We buy what we believe in, so why not give people something to believe in?

That being said, the first step in truly telling your story is to step out from behind the wall that is protecting you from the big scary world out there.  Tell your story and most of all, show yourself! Your following will begin to resonate with you on a human level once they are aware of who you are and why you began the business, to begin with.  

In order to do that, you’ll also need to start with a great headshot.  I am sure you’ve been dodging the camera for years, but it is time to face your fears and hire a professional photographer!  

I’m going to let you in on a little secret about headshots.  They’re honestly not that bad! The session also doesn’t have to be stuffy!  It can be as interesting as you’d like it to be! If you aren’t a “sit in a chair with a gray backdrop behind you” kind of person, then opt for a session in an environment that interests you!

I’m sure you’re currently listing all of the excuses in your head as to why you haven’t taken the time to book a portrait session. Maybe you think that you’re not photogenic, that you’re starting to look too old, you want to lose 10lbs, you don’t know how to do your hair and makeup, or perhaps it’s that you have no idea what to wear.  Trust me. I’ve heard it all! Finding a photographer that you actually feel comfortable with is a great place to start and you’ll forget all of the reasons why you haven’t done this sooner. But don’t let finding the perfect photographer stop you from scheduling a session either.

If you find a reputable photographer, you’ll most likely be just fine once the session begins.  However, if you really want to get to know the photographer first, perhaps schedule a call with them to ask some of your questions prior to booking the session.  I’ve been photographing people for over 11 years now and I can tell you that while I’ve heard all of the excuses, once the session is over most people admit that it was more fun that they had originally expected and that they actually enjoy how they look in the photos!  In any case, if you can create an entire business out of an idea you dreamed up, I think you can survive a professional headshot session. 😉

Even I recently hired a photographer for the first time so that I could experience what it is like to be on the other side of the camera.  As it turns out, I really did enjoy it! That might sound absolutely crazy considering the fact that I’ve been a photographer for over 11 years and have been surrounded by photographers for all of my career.  However, all of the photos that have been taken of me in the past were either a test shot prior to a photo shoot that was about to take place, a quick shoot in order to have a few new shots for a blog or social media post, or by handing off my camera to someone and educating them on how to take the photo.  None of these situations nurture an environment for great portraits, so if any of these instances sound familiar to you, it is time to book yourself a real portrait session. I dare you!

Below you’ll see some of my favorites from my very own branding photo session with Tina June Photography! Looks fun, right?

Interested in having me photograph your next branding photo session?

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  1. […] back to my previous post about telling a story in your captions.  I highly recommend reading it here if you haven’t […]

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